we were told to grind. to optimise. to build a personal brand by twenty-three and burn out by thirty. we opted out. not in employment, education or training — by choice, not by accident. neet is for everyone quietly stepping off the conveyor belt: the dropouts, the day-dreamers, the ones who'd rather read at the bar than network at the conference. we make clothes for doing nothing. embroidered in tonal thread on premium washed blanks. quiet, slow, on purpose.